shutterstock_422377213.png
lightning-small-copy-2.png

why start A BUSINESS when you can launch?

Little Tokyo Two have teamed up with talented friends to bring you Brisbane's best business crash course. Launch is a hands-on two day workshop for new and existing startups and small businesses. It has been designed from real life mistakes, hard knocks and some serious wins. Spare yourself the textbooks and theory based offerings and launch your idea or business with some secret sauce. If you’re looking to launch today, tomorrow or in a few months, now is the time to soak up essential know-how and surround yourself with a thriving community.

UPCOMING WORKSHOP DATES

Spring Hill

September 2nd & 3rd 
9am to 3pm (Sat & Sun)

Springfield

TBC

lightning-small-copy-2.png

MEET YOUR hosts

jock-1.png

Ryan Tattle

U-thermic

Ryan’s career credits include being chief officer on a luxury yacht (where he got to hang out with P Diddy) and co-founding U-thermic, a coldscreen lotion that protects you from the elements.

Ryan managed to successfully launch the company with his brother, Alex, after rigorously crowdfunding through Kickstarter and Indiegogo. In 2016 Ryan even launched his own online crowdfunding masterclass which, since inception, has had over 4,000 students enroll.

jock-1.png

Alex Muscat

Jymlocker.com

Alex has a strong background in sales and marketing, having created his own gym supplements company in 2011. Starting with just $7,000, Alex brought in $1 million within the first eighteen months of operating, growing it to three stores nationwide before selling the company in 2016.

Alex has since founded two more companies (Jymlocker and Citizen Zeus) and freelances as a marketing consultant and photographer. Alex is currently in charge of all the marketing campaigns here at Little Tokyo Two.

Victor Vicario

Victor Vicario

Vektor Innovation

Other than having a really great super villain name, Victor Vicario is also a whiz when it comes to hardware prototyping.

Victor is the director for Vektor Innovation, a company that specialises in assisting hardware startups. His background includes working for the Queensland University of Technology, 3D Space Lab and various law firms. As far as we know, Victor is not enemies with any modern day heroes and does not own any abandoned warehouses.

jock-1.png

Jock Fairweather

Little Tokyo Two

Torn between playing sports professionally or designing women’s shoes, Jock Fairweather, aged just 17 and fresh out of high school, decided to pursue the road less travelled. Three years (and a finishing score higher than Jimmy Choo) later, Jock sold his company to a Swiss Luxury Conglomerate, moved back to Brisbane and created Little Tokyo Two.

Having now recently opened LT2’s fourth location in just two years, Jock has managed to kick more goals than Messi, something of which can be attributed to his life motto of ‘Burn the Boats.’

Jordan Duffy

Jordan Duffy

Buckham and Duffy

At the age when most of us were playing hooky from school, Jordan Duffy was already an established businessman, owning a nationwide company at fourteen.

Now at the age of twenty-two (and a LinkedIn page that reads like a dissertation) Jordan is the Co-founder and CEO of Buckham and Duffy, a tech based innovation and strategy consultancy. Running successfully for almost five years now, B&D has matured from a two man team to a staff of twenty in countries including Australia, the Philippines and Italy.

jock-1.png

Belinda Hamilton

Bradshaw PR

Belinda Hamilton is the director of Bradshaw PR, where she specialises in media relations and crisis management. Before she was putting out corporate fires and gently soothing angry stakeholders she held numerous journalism positions for channel Seven. Probably as some spicy undercover reporter, she hasn’t decided to tell us…yet.

Belinda is LT2’s and Thunder Lizards go to PR girl, and has been responsible for our widespread recognition in online publications and television as an all round cool place to be. Thanks Belinda!

jock-1.png

Jason Andrew

Smartbooks Online

With a decade of experience as a corporate advisor accountant, Jason Andrews is your maestro for mergers, acquisitions and evaluations. Corporate matching-making isn’t his only talent though. Jason is also the co-founder of two start-ups;  a business analysis company called ‘Assurety Due Diligence’, and ‘Smartbooks Online’, an online bookkeeping service that we hope will rid the world of long winded appointments at accounting offices

Who The LAUNCH Program Is For

The Launch program is perfect for those who are in the ideation phase of their business. We've got you covered with the learnings and support needed to bring your idea to life, whether you're just starting out or deep within the prototyping phase. The hands-on, practical and essential advice will ensure you dodge the most common mistakes businesses make and hit the ground running. Why start when you can launch!

how much you need to start a business
I want to know how much my idea is going to cost

An enormous amount of capital goes into getting your idea up and running – and it can come as a surprise to discover how much money is actually involved in starting a business. We provide a broad community of mentors and a big pool of resources and knowledge, so you never get caught up in any hidden costs. Oh, and an added incentive? A membership at LT2 includes discounts on tax, accounting and legal services!

validate my business idea
I want to validate how viable my product/service is

The mark of a great product? It solves a problem AND provides a better solution than an existing product or service. In this stage of the Launch program, you'll secure market validation for your product or service – so you're prepared well to overcome any potential roadblocks. Our panel of mentors will assist you through answering all the curly questions and solidifying your business offerings!

risks for starting a business
I want to prepare for the risks involved

Sometimes, you've got to risk it to get the biscuit! Starting any business involves a considerable amount of risk (with opportunity for great return), so being prepared for the hurdles to come is crucial. This program will help you spot the risks and disaster proof your company.

business crash course
I want to learn the business essentials

You're here because you've got a great idea and a drive to see it come to life. Becoming your own boss comes with a lot of nitty gritty work in starting up, managing and maintaining a business. From potential pitfalls to best places to invest your money, we give you guidance on all the essentials so you can sweat the small stuff less and focus on growing your idea. 

Feedback from our previous cohort

I'm two weeks into the Launch Program and am really enjoying the team environment that Little Tokyo Two creates. Everyone I've met has been genuinely interested in my idea and eager to answer all my questions. I think having the two-day intensive workshop at the start of the course is a really great way to focus your attention for the coming 8 weeks. Sarah Riseley
LT2 Launch Program
Brisbane Business Workshop

WHAT WILL YOU LEARN?

First we'll focus on ensuring you have an idea with legs – in other words, does your idea solve a problem, answer a need or fulfil a want? Through the iteration process, you'll refine your work-in-progress and solify market fit. 

This module will cover:

  • How to validate your idea
  • Identify opportunity in the market 
  • Position your product or service to address real-world problems

Soak up the essentials on how to develop a prototype from scratch and device an actionable plan for bringing it to market. 

This module will cover:

  • Factors to keep in mind before jumping too quick into "the do"
  • Using versioning and iterative models
  • Creating an actionable business plan

So you've got a great product – how do you attract the right people? The heart of effective branding is in establishing a story, personality and communication style that resonates with your ideal audience.

This module will cover:

  • Identifying and understanding your ideal audience
  • The essentials of effective branding
  • How to craft a compelling brand story
  • Press releases and pitch mastery

With a strong marketing plan in hand, your budding business is in the best position to turn your ideal audience into your favourite customers. Learn the tricks of the trade to help your business hit the ground running in the marketplace.  

This module covers:

  • How to create a go-to-market campaign targeting your ideal audience
  • Optimising your digital presence to generate more customers online
  • Harnessing an effective promotion strategy to make your efforts go the extra mile

Getting the finance side sorted is a big part of putting success in sight. We'll help you define and refine clear goals and get all of your ducks in a row. 

This module will cover:

  • Creating an actionable finance plan and model
  • Identifying revenue streams and measures of success
  • Mapping sustainable and growth-focused financial goals
  • How to budget, forecast and manage cashflow

We cover the essentials of building your team, to help you rally the right people around your vision. You'll learn all the HR and leadership essentials, to build your team from one to beyond. 

This module will cover:

  • Building an effective organisational structure
  • Developing best practice HR policies
  • How to inspire your employees to love what they do

A business is nothing without its customers. Learn how you can go above and beyond in providing next level customer service that can drive revenue through word of mouth and referrals.

This module covers:

  • The essentials to maintaining a great customer culture
  • Ensuring a high quality customer experience from visitor to brand advocate
  • How to turn customers into your most valuable sales team
lightning-small-copy-2.png

What does this program get you?

2 day intensive workshop

  • Accelerate your idea or concept to where you have everything you need for effective prototyping and selling sooner

8 weeks access to Brisbane’s best entrepreneurial community.

  • Grab a place to think and develop your idea amongst like-minded peers. You can bounce ideas and share 'me too' business moments with the best of Brisbane's business brains
  • Book a session with a mentor and find all the helping hands you need to hit the ground running

Midway follow up session

Are you reaching targets? If not, how can we help?

  • 1 to 1 accountability sessions on Saturdays
  • Meet, interact and obtain knowledge from special guest mentors

To take home

  • Management report template
  • Sales report template
  • Financial frameworks
  • Finance handbook
  • Startup market research
  • Pitch deck
  • Startup analysis content
  • Financial statement template
  • Company principles example

What’s my investment?

Launch only

Just the weekend workshop.
Once off: $1990
Tell Me More

Launch + Access

Weekend + Hot desk + 8 week access to community
Once off: $2462
That's Me

WHAT TO EXPECT

  • Introduction to the weekend
  • My life, lessons and mistakes with Jock Fairweather.
    A no holds barred, bullshit free reveal of all the trials and tribulations involved in starting a company.
  • Finding a real problem – what does your idea solve
    Supply and demand, it’s standard economics. Is your product viable, and if so, can you identify a market for it?
  • Hustle Hacks
    What it actually takes to make sales and do deals that are required to survive to thrive
  • Ideation session
    Consolidate problems, identify which are worth solving, create ideas around these problems.
  • Your company vision. What is your positioning in the market? 
    Vision goals and values of your company
  • Building a business model
    Learn how to describe, design, challenge, invent, and pivot your business idea
  • Daily wrap up/homework
  • Review of Day one
  • Validation
  • Validation execution
    Validating your consumers needs
  • Prototyping hardware
    Considerations, IP, prototyping, manufacturing, fundraising, access to markets
  • Prototyping software
    Processes, product development and risk assessment
  • Finance
    Budgeting and forecasting
  • PR
    Exposure and risk aversion
  • Marketing
    Social media and lead generation
  • Sales
    How to pitch & sell, what types of sales funnels exist and business development and model plans
  • Finishing lunch

Companies we’ve worked with

Fintech AUS.png
brisbane marketing.png
Heritage bank.png
Flight center.png
B _ D.png
google.png
Optus.png
Full circle.png

Startups we’ve supported

Fabric.png
Plantminer.png
The urban developer.png
Good beer.png
56.png
Lawcadia.png

I Want to know more!

Fill in the form below to speak to a member of our team.

FAQ’S

It is a 2 day intensive program where we give you the tools and resources to develop your business over 8 weeks of membership with LT2.
Accountability sessions, mentorship, support from an amazing community and awesome contacts.
Our founder Jock facilitates the majority of it and then brings in experts from each subject field to help out!
Great! Now it’s time to perfect and tweak your product or service
The program is completely practical, the content is from actual experience and the mentors are the best in the business.
We will be running a Launch Program every 2 months – so let us know and we’ll let you know.
We give you all of the advice. The starting up part is up to you!
Yes we have other Founder Programs coming soon and also the acceleration programs - ask us for more info!
8 weeks! You can then decide if you would like to continue.
No problem, the second session on the weekend will help you create a cracker!
Unfortunately not yet, we’re working on it, so stay tuned!
No problem, we hold weekly accountability and mentoring sessions that you are encouraged to attend.